P Diddy flexed his selling skills by appearing on a US TV shopping channel to promote his new fragrance range.

Diddy - real name Sean Combs - made a guest appearance on the Home Shopping Network to encourage viewers to buy Sean Jean I Am King cologne and Unforgivable perfume.

And the fragrances were such a hit that they sold out within minutes of his appearance.

Sitting on the couch, the 40-year-old hip-hop mogul said that he was “having a great time”.

He also explained the philosophy behind his I Am King collection. “It’s more of a positive self-affirmation. It’s about the king in your life,” he said.